Member-only webinar:
Date: Wed. May 23, 2012
Time: 11:00 A.M. Pacific
Topic: “Design Tools and Strategies That Build Market Share – A Karten Design Case Study of Starkey Laboratories”
Speakers: Stuart Karten and Ron Pierce
About this Webinar:
No one wants a hearing aid. People with hearing impairment live in denial for five to nine years before seeking treatment. When Starkey Laboratories, a Minneapolis-based hearing aid manufacturer, approached Karten Design to design a line of hearing aids that visually expresses the advanced technology inside, the product innovation consultancy saw an opportunity to improve an undesirable patient experience. Karten Design used design research and product design to develop a family of products to meet the unique physical and emotional needs of 65- to 85-year-old end users.