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Danielle Simmons - How to Build Brand Credibility and Trust with Public Relations

Title: "How to Build Brand Credibility and Trust with Public Relations"

Who: AgeTek Members and Prospective Members

When: September 26, 2012 • 11:00 A.M. Pacific (12:00 pm MDT; 1:00 pm CDT; 2:00 pm EDT)

Where: Online Webinar. Sign up! Space is limited.

What is PR? How can it help your business? Should I issue a press release? Join Danielle Simmons, Vice President Consumer, Health and Wellness at Edelman, on September 26 to learn more about the role of PR in your marketing and communications programs and what tools can be used effectively to reach the aging, boomer audience.

AgeTek Members and Prospective Members are welcome!

What you will learn:

• What is PR?
• When is it most effective?
• What are PR tools can I use to promote my business?
• How do you determine its success?
• Do I need PR?

Sign up! Don’t miss out on valuable insights from Danielle Simmons. SPACE IS LIMITED

About Edelman

In 1952, Dan Edelman planted the seed for a new kind of company – one that would redefine the role of public relations. Sixty years later, we continue to push the boundaries of what PR can do. Grounded by our core values and strengthened by our independence, we help clients communicate, engage and build relationships with their stakeholders. Today, Edelman is the world's largest public relations firm, with 65 offices and more than 4500 employees worldwide, as well as affiliates in more than 30 cities.

About Danielle Simmons

Danielle Simmons is a seasoned PR professional with 15+ years’ experience working with clients in the consumer, technology, and health care markets. She has significant experience working with digital lifestyle, online media, consumer health and digital health clients, has a strong track record developing communications programs for social issues focused non-profit organizations, and significant experience developing programs for consumer audiences that include youth, women, moms/parents, caregivers, and seniors. She is currently Vice President, Consumer Health and Wellness in Edelman’s San Francisco office, responsible for the strategic and creative development of health, wellness, food and lifestyle clients. A Bay Area native, Danielle holds a bachelor's degree in English Literature from the University of the Pacific, with an emphasis in public relations.

Industry Events

Previous AgeTek Insiders Insights

• August 29, 2012 – Frost & Sullivan Analyst Zachary Bujnoch – “Paving a Profitable Pathway to Healthcare IT”

• July 25, 2012 – Consultant Lauren Essex – "Secrets to a Compelling Market Launch"

• June 27, 2012 – AgaMatrix founder Stuart Blitz – "Selling Successfully to Consumers"

• May 23, 2012 – CEO Stuart Karten – “Design Tools & Strategies That Build Market Share – A Karten Design Case Study”

• April 24, 2012 – Dr. Brian Alman – "How To Use Behavioral Psychology to Achieve Technology Adoption" (slides available for members)

Note: If you would like access to AgeTek Insiders Business Education Series Slides or Recordings of past webinars, please email your request to admin@agetek.org

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